A GTM Technical leader with 25 years' experience turning complex technology into customer confidence, team capability, and commercial momentum. Four inflection point hires, often joining before the playbook exists, and building the field teams, operating models, and narratives that turn technical potential into compelling customer value and accelerated adoption.

Currently at Vercel, where I was the founding Sales Engineer early 2021 and currently lead Field Engineering across EMEA & APJ - helping organisations build faster, more resilient web and agent-based experiences. Previously I spent over half a decade at Adobe, working on the platforms that power digital media worldwide, and was in the initial cohort at Cloudinary's EMEA Enterprise team a rare 'bootstrapped to $billion' story.